Service
Marketing strategy for East Sussex businesses
A clear plan for what to do next.
A tailored marketing plan for your business: what to do first, what it involves and what it should deliver.
- What it is
- A paid, tailored plan for your business
- Covers
- Every channel, in priority order
- Then
- I carry it out, or guide your team
- Lighter option
- The Marketing Audit
What's in the plan
Everything you need to decide with confidence.
Where you stand today
An honest look at your website, search, ads, email and reputation.
Who you want to reach
The customers worth winning, and how they choose a business like yours.
Priorities, in order
What to do first, second and later, based on return rather than noise.
Budget and timings
What each step involves, what it costs and when it happens.
Who does what
What I deliver, what your team handles and where coaching helps.
How we measure it
The numbers that show the plan is working, agreed up front.
Want a lighter first step?
The Marketing Audit.
Two hours together, then a written action plan within 48 hours. A senior view of your marketing before you commit to anything bigger.
About the Marketing Audit
How it works
Four steps, one person, clear dates.
A call
We talk about your business, your customers and what you want to achieve.
A tailored plan
I put together a plan: what to do first, what it involves and what it should deliver.
I do the work
I carry out the plan myself as part of your team, or guide your team as a consultant.
Report and improve
Plain-English reports on what is working, and a clear view of what comes next.
Questions
Questions, answered
Is the plan free?
The plan is a paid piece of work, because it is built specifically for your business. We agree its scope and cost on our first call.
Do I have to use you to carry it out?
The plan is yours to keep and use however you like. Most clients ask me to deliver it, and some prefer coaching for their own team.
How is this different from the Marketing Audit?
The audit is a two-hour session with a short action plan. The tailored plan goes deeper and maps out the full year ahead.