Blog
Plain-English guides to websites, search, AI and marketing for small businesses in Eastbourne and East Sussex.
Written by
Martial Chaput
Senior digital marketer in Eastbourne, with 12 years of websites, search and digital marketing behind every article.
More about meCompliance
UK data law changed on 19 June 2026 under the Data (Use and Access) Act. What every business with a website now needs, from a complaints process to policies.
Websites
A professional website in the UK costs £1,500 to £15,000 or more. Published prices, what pushes the cost up or down, and what to ask before you commission one.
Websites
The checks a website should pass before it goes live: legal basics, technical foundations, tracking, search readiness and a proper handover.
SEO
What 17 talks at brightonSEO 2026 showed about AI search: the plumbing is still SEO, citation tracking is not solved, and the fundamentals still win.
SEO
Ranking first on Google no longer guarantees visibility. How AI answers, ads and map results reshaped the results page, and what modern SEO aims for.
Websites
Five questions to ask before you hire a web designer or SEO, from who does the work to what happens after launch, so you choose the right partner.
Marketing
What I took away from Google Digital Garage in Eastbourne: practical advice on AI, SEO, analytics, consent and staying visible, and what has changed since.
Local SEO
Ten quick fixes for your Google Business Profile, each taking minutes, to help your Eastbourne business show up in the map pack and in AI answers.
Local SEO
Six things Eastbourne businesses can do themselves to rank higher on Google, from their Business Profile and local pages to reviews, links and mobile speed.
SEO
How Eastbourne businesses get found in 2026, on Google and in AI answers: strong foundations, complete answers and a well-run Google Business Profile.
SEO
SEO is alive and well: AI assistants read the same indexes as search engines, so getting cited and ranking well are the same job. Here is what changed.
Websites
Single-page or multi-page website? When one scrolling page is enough, when separate pages pay for themselves in search, and how to decide.
Websites
Social media brings people in and your website does the convincing. How the two work as one system, with your website as the part you own.
Websites
Ten signs your website needs a redesign, from slow pages and weak mobile to thin structure for SEO, and how to choose between a rebuild and a repair.
Marketing
Web marketing for Eastbourne businesses in seven steps, in the order I would tackle them: goals, website, local search, content, social, email and measurement.
Websites
Five reasons an old website quietly costs you enquiries, from first impressions and mobile to SEO and conversion, and what a rebuild is worth.
SEO
What SEO is worth to a small business: visitors who are ready to buy, credibility you cannot buy directly, and returns that keep compounding.
Websites
Most people looking for your business are on a phone. Why responsive design decides your rankings and your enquiry rate, and how to check your site.
Websites
Every business needs a website in 2026: it is the one marketing asset you own, and the page Google and AI assistants read before anyone calls.